San Francisco, Oct 29th 2013: Fashionable, Sexy, Haute and Naughty Magazine (FSHN) today announced the presence of the first ever complete high fashion editorial, shot in IRAN exclusively for the Magazine by Berkeley, Ca based photographer Afra Pourdad.
FSHN publisher Elisabeth Thieriot said "At FSHN Magazine our mission is to create a publication that transcends global boundaries and the leading publication showcasing emerging designers from all around the world. This editorial featuring the work of 'Zarir Design' and shot by the incredibly talented and courageous Afra Pourdad gives the world a peek behind the iron curtain and lets you see the contradictions and culture of everyday Iran. We are proud to be the magazine which could showcase this amazing editorial."
FSHN Editor in Chief Gautam Goswami (Shankha) said "Afra and I discussed the concept of this editorial before her trip to Iran and the editorial you see here is a culmination of planning and courage of all individuals involved in the actual production. Afra is one of the most talented photographers from the San Francisco Bay and FSHN looks forward to working with her on on many more US and International projects"
The editorial shot in the Tajrish Bazaar, Tehran and at the famous Manouchehri House, Kashan was put together by a team of about 10 people including model, designer, makeup and hair artists, assistants, and the photographer. It aims to showcase the contradictions that exist within Iran today, with the new generation of 20 somethings pushing the boundaries that have defined for them over centuries. Staying with respectable limits of their religion, indigenous fashion in Iran is coming of age.
A small preview of the editorial is displayed here. The full editorial can be seen on print copies of the magazine (in newsstands now) or on their digital issues available worldwide through the Zinio global newsstand. (Click here to see the full Magazine)
FSHN Magazine is a world fashion publication headquartered in San Francisco with Satellite offices in Paris, Dubai, Mumbai and Zurich. Founded in San Francisco in 2011 by CEO Gautam Goswami, FSHN started out as a San Francisco based magazine called BAYFashion. In 2013 eminent philanthropist and business magnate Elisabeth Thieriot (Eli Cosma LLC, Lions Gate Corporation) joined the board of the magazine as publisher and decided to take the magazine to the international stage, building on top of its existing international following. FSHN is published bi-monthly and is distributed in print along the west and east coasts of the United States along with growing print distribution in Europe.
It is about time to bring the glamour and trend of Express stores to the heart of San Francisco's Union Square. Thursday October 17, Express held a fabulous ribbon-cutting opening in Union Square topped off to any fashionista's expectations. With a large digital screen mounted high showing the latest in Express runway to the multi-level shiny and new store displaying Express fall and holiday merchandise, the store is impeccable from head to toe. Splashes of holiday sequence, crimson lace, winter plaids, and ample arm and neck cand, Express is ready for this season's shoppers.
San Francisco is an especially unique market with layers of young professionals with various fashion senses, Express' new, flagship store in the heart of downtown reminds consumers that Express remains to be of the more versatile and affordable fashion retailers out there – there is truly something for everyone.
CEO Michael Weiss and President David Kornberg chatted with FSHN Magazine and divulged some of Express's best-kept secrets to fashionable success. It's about keeping the fashion community excited with the best and most current fashion trends, value-added merchandise at affordable prices while growing the women's side, and not forgetting to capitalize on the growth of the men's business. It's about knowing that San Francisco needs a glamorous reminder that fashion is attainable.
From it's inception in 1980, Express has lived a life of continued success from the first women's-only store in Chicago to the 600+ combined stores in the United States with over $1B in revenue. Express stores continues to be on the rise by creating offering accessible fashion for their consumers. Express caters to the 18-35ish year old casual, preppy (yet trendy) female or male consumer extending with a quality product, accompanied with value-added service wrapped in a very affordable package.
It sounds like a recipe for success but with the fierce competitors saturating the industry, Express under current CEO Michael Weiss and President David Kornberg are taking a global journey for inspirational fashion and trends that can translate across continents. By tapping into the needs of the market each season and each year, Express has shown that it's knack for what's hot, timeless, and in.
The ribbon has been cut and Express Union Square is open for business. Get ready to shop your heart out.
Express is located at 351 Geary in Union Square.
WRITTEN BY: PRIYA SACHDEVA
SAN FRANCISCO | Saturday, October 12 - San Francisco relished in a special treat this past weekend when the iconic, American fashion designer, Kenneth Cole, stopped by Nordstrom San Francisco Centre to celebrate his book, This is a Kenneth Cole Production, new Fall collection, and incredible, long-standing career in fashion. Cole's elevated and sleek new Fall collection exhibits stylistic range, futuristic designs, and select trademarks of Kenneth Cole collections. After a seven-year hiatus to runway, Cole's Fall Collection brought him and his designs back to the catwalk last spring at fashion week.
Guests at the event were given the opportunity to shop Cole's new collection and enjoy delectable treats accompanied by stunning models wearing his latest styles from his Fall collection. Cole signed his brand new coffee table book, an autobiography of his life as one America's most memorable designers. An astounding 100% of the book's profits will be donated by Kenneth Cole to amfAR, The Foundation for AIDS Research
Talk about a classy and pay-it-forward affair, a true Kenneth Cole production.
WRITTEN BY: PRIYA SACHDEVA